Response rates are greatly increased by using Personalized URL’s. Studies show that with personalization individuals are more likely to click a link that has their name on it and are more interested in the message you are trying to convey. Further, you will have the ability to gather data and to improve the marketing of your products and services to your target market. When used in conjunction with direct mail, PURL’s are a useful way to call clients to action, improve communication and track and evaluate data.
Personalized URL’s give customers and potential customers a sense of VIP contact that they have not had before. It is also a key ingredient in the development and implementation of a cross media marketing program.
- Connect Direct Mail and the Web
- Provide a measuring instrument to evaluate the ROI and the success of campaign.
- Measure quantifiable sales results
McKella280 will support your marketing efforts to enhance your customers’ personal experience.
